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Just Say No, No, No: Amy Winehouse's New Line of Greeting Cards and Wrapping Paper

Amy-winehouse-greeting-cards-wrapping-paper-emi So I'm wondering how the product meeting went, the one where they came up with the idea to market a line of Amy Winehouse greeting cards and wrapping paper. I'm thinking someone suggested a line of flasks, or perhaps a perfume that smelled like a combo of cloves and Jack Daniels. Then someone else threw out the idea of a line of hand towels and the room fell silent and the head of the marketing department shook his head and told everyone to go to lunch before he fired their asses.

Then just as everyone was deciding whether to go to Applebee's or HomeTown Buffet one of the new guys, the one who was real quiet during the entire meeting, piped up and said, "Hey, how about a line of Amy Winehouse greeting cards and wrapping paper?" Everyone started clapping and hoisted the guy on their shoulders and now that guy is president of the company.

Okay, that's probably not how it went because that idea is absolutely awful.

The Sun is reporting that Winehouse has signed a deal to allow her lyrics to be emblazoned on a new line of paper goods. First up is 'Rehab' wrapping paper followed by 'Back To Black' and 'You Know I’m No Good' greetings cards. You can't make this stuff up.

EMI Music Publishing Europe vice president Jonathan Channon said: “We are looking to create innovative revenue streams from our songs with mainstream retailers and the Amy wrapping paper and gift cards received a very positive response. These are songs which already have a great resonance with the public.” 

In other words, Amy hasn't come up with any new material for an album yet so there's got to be some way to squeeze some money out of her name. 

I'm not a big Winehouse fan and even I can see how this is cheapening her image and exploiting her lyrics. She can do better. Seriously, those hand towels are starting to look like a good idea.

Related: Amy Winehouse's Label Rejects Her New Songs | Amy Winehouse Charged With Assault, Trip To U.S. Stopped







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Comments

Doug

So what's the theme of the greeting cards? Will they be focused on loved ones going in and out of Rehab?

Things like:

We'll Miss you while you're in Rehab

or

Congrats on your 30 days of sobriety

People do anything for a buck...

Karina in T.O

Will all the cards and wraps be made out of Zig Zags? ::blink:: ::blink::

rebecca

i just...cannot even fathom an event that requires a present wrapped in, "they tried to make me go to rehab"...but i am not a brit. those brits are wacky.

Nelly

Which photo they will put, the old ones that she was beautiful or the old ones that she is a mummy. :)

sarah Auerswald

This is hysterical. Seriously, what happens when some harried mom wraps a present for a kid's party super quickly, not realizing she'd used some Amy Winehouse wrapping paper by mistake? Oh sorry, honey, didn't mean to give you the one with the big bottle of booze on it. Just ignore the track marks, little boy, and open your present.

Elisse

I personally love the concept of Rehab wrapping paper & cards. But the best idea by far is the perfume. Seriously- doesn't cloves & Jack Daniels (and a bit 'o musk) sound good? "That Smell" by Amy Winehouse... I'd buy it & wear it! I might even go in the kitchen & mix some up!




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