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Wanna Advertise During the Lost Finale? That'll Be $900,000, Please

Dharma adStep One: Create groundbreaking, mindbending television series that captures the imagination of the entire nation. Nay, the world. Nay, the universe. Go on, I'll wait. Shouldn't take you that long.

Step Two: ...

Step Three: Fuck Step Two. PROFIT!!!11!!!!!!


To say some of us here at MamaPop proper are a wee bit excited about the Lost finale would be a wee bit of an understatement. (MAY 23rd, BITCHEZ.) I'm personally looking forward to Sweetney's final recap, and fully expect smoke monsters to be erupting from her ears and fingertips as she attempts to make sense of it all. I think I might go to her house in the hours after right after the (TWO HOUR) finale airs just to cackle at her weeping. And maybe mess with her Alternate Dimension Timeline Flowchart. 

Dharma ad  ANYWAY. If you'd like to buy a 30-second commercial spot during that finale for your blog or Made For TV informercial product, good news! There's still time. Bad news: it'll cost ya between $850,000 and $950,000.

At last year's upfronts, the spots were selling for an average of $213,563. That's a 400% price jump. Somebody should get the Lost dudes and ABC on the housing price crisis. 

While Lost's ratings aren't equivalent to say, the Oscars or Super Bowl, advertisers are extremely happy to spend the big bucks on ANYTHING remotely event-worthy. They know we're suckers who will watch the finale live, commercials and all, rather than risk pausing our DVRs for 15 more minutes and having the ending spoiled by fucking Twitter or something. Plus, 15 more minutes? Do you KNOW how long I've waiting to find out how this mother ends?

For the sake of useless trivia, here's how much a 30-second commercial cost during other Big Series Finales:

'MASH' (1983): $450,000.

'CHEERS' (1993): $600,000

'SEINFELD' (1998): Between $1.4 MILLION and $1.8 MILLION.

'FRIENDS' (2004): Between $1.5 MILLION and $2.3 MILLION.

'EVERYBODY LOVES RAYMOND' (2005): $1.3 MILLION.

(I had no idea that the end of Raymond was such a big to-do.)

(Shockingly, I was unable to find out how much a 30-second spot during the Gilmore Girls finale cost. Weird, right?)

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Comments

G.G.R

Probably because the last episode of gilmore girls sucked and LEFT ME WANTING. Wanting to see LORELAI AND LUKE GET MARRIED OMFG THEY DICKED US AROUND FOR HOW MANY SEASONS? AND THEN WE DIDN'T GET TO SEE THEM PROMISE EACHOTHER, PROMISE [I]ME[/I], TO LIVE HAPPILY EVERY AFTER. OMFG.

It runs deep.

Angela

Amen GGR! I don't think a lot of people cared/were watching. That season sucked.

Suzy Q

Deep breaths, GGR, deep breaths. Yeah, I wanted more from GG, too.

Lost has fucked with my mind so much that sometimes I think I am the one living in an Alternate Dimension.




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