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Read Before Using: Hulk and Spiderman Toilet Paper

Hulk-paper I loved the late seventies, for its campy disco, its permanent California afternoon vibe, and most of all, for its crazy kids' marketing ideas that could only have been fuelled by Tab Cola and benzedrine. What else can explain Marvel Comics foray into printing on toilet paper?

In a marketing venture that has seen few - if any - imitators, "The Gamma Gambit" was produced by Oh Dawn! Inc. in 1979 on a roll of toilet paper. The roll featured an awesome adventure with Spiderman and The Incredible Hulk.

Tp1_01

I"m sure there are more than a few of these rolls kicking around on eBay, since it's doubtful that original buyers would really want it for both of its express purposes. Which brings up a vital point: Is this a comic printed on toilet paper, or toilet paper with a comic printed on it?

Here's YouTube with a voice in the matter:



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